Mutuaide, one of the main French assistance insurance service companies, wanted to strengthen its B2B communication by affirming its expertise with brokers, insurers and mutual insurance companies.
Labellecom organised the brand content production by identifying the sales department’s needs. Out of a concern for optimisation, the agency focused the shoot over a few days so as not to place too many demands on the brand’s experts. All of the rushes enabled the production of various content (interviews, infographics and a series of publications) to drive the campaign.
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