Union Professionnelle des Métiers de la Finition

Social Media Management

Context
& objectives

To meet all its visibility challenges, the Union Professionnelle des Métiers de la Finition (UPMF), which groups together painting and flexible floor covering companies, and represents exterior thermal insulation companies, wishes to deploy a digital communication plan structured around 3 pillars: informing about its action, promoting finishing trades and reinforcing the visibility of its magazine: Reflets & Nuances.

ACHIEVEMENT

Labellecom designed and managed this ecosystem on all social networks. To ensure a clear and consistent presence, we worked on a graphic identity for each entity. The agency’s teams then designed an editorial line adapted to the expectations of each audience, while activating levers of amplification, with sponsorship and influence.